Serena & Lily Rug Look for Less
You guys know I’m always keeping an eye on Serena & Lily’s newest arrivals, and their latest rug collection has some seriously good additions. I pulled together a fresh round of look-for-less options inspired by some of the newer Serena & Lily rug styles, from classic borders and subtle coastal patterns to more vintage-inspired designs. As always, the materials and construction can vary from the originals, but if you love the overall Serena & Lily look and want a more budget-friendly way to bring it home, keep scrolling.
Discover More affordable Designer Alternatives
Kittery Rug Look for Less
Retail: $190
This rug pairs a classic blue-and-ivory geometric pattern with a softly textured high-low pile for a polished, tailored look. Hand-tufted from 85% wool and 15% cotton, it has a substantial, quality feel while still reading relaxed and livable. The graphic pattern gives it a slightly preppy, coastal feel that could work beautifully in both traditional and more collected, California-casual spaces.
Kittery Rug
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The Kittery Rug brings a relaxed coastal feel to a space with its soft, muted palette and subtle windowpane-inspired pattern. Handwoven in a durable flatweave, it has enough structure to feel tailored while still keeping the overall look casual and approachable. Designed for both indoor and outdoor use, it’s an easy, versatile option for adding texture and understated pattern without overwhelming a room.
Tuileries Rug Look for Less
Retail: $264
This handwoven rug pairs natural jute and cotton with a playful blue polka-dot pattern for an easy, coastal-inspired look. The woven fibers add plenty of organic texture, while the blue detailing gives it a little more personality than a traditional neutral jute rug. It’s a great option for bringing Serena & Lily-style texture and pattern into a room at a more approachable price point
Tuileries Rug
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The Tuileries Rug brings subtle pattern and natural texture together with a design inspired by classic European tilework. Handwoven from a blend of jute, wool, and cotton, its flatweave construction keeps the look relaxed while still feeling polished and elevated. The neutral palette makes it especially easy to layer into coastal, California-casual, or more traditional interiors.
Ebbtide Rug Look for Less
Retail: $319
This rug offers a similarly soft, textural look in a versatile silver-and-ivory palette that feels neutral without being flat. Handwoven from a blend of polyester, wool, and cotton, its low ¼-inch pile gives it a tailored, streamlined finish that works well in layered, casual interiors. It’s a great alternative for getting an elevated coastal look with a slightly more substantial indoor feel.
Ebbtide Rug
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The Ebbtide Rug features a subtle diamond pattern that brings just enough dimension to its clean, coastal-inspired design. Handwoven in a flatweave from durable, weather-resistant fibers, it’s designed to transition easily between indoor and outdoor spaces. Its understated palette and easy-care construction make it a versatile choice for achieving that relaxed Serena & Lily look.
Marmaris Rug Look for Less
Retail: $147
This hand-knotted Oushak-style rug pairs an olive green field with delicate floral motifs in muted blue, cream, and soft pink for a beautifully collected, vintage-inspired look. Made by hand from an 80% wool and 20% cotton blend. The palette and traditional border make it a great way to capture the layered, timeless feel of the Marmaris Rug at a more approachable price point.
Marmaris Rug
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The Marmaris Rug takes inspiration from traditional Persian motifs, softened with an airy palette of green, blue, and warm neutral tones. Its intricate pattern adds just enough vintage character while still feeling light, relaxed, and distinctly coastal. It’s an elevated statement rug that brings color and personality into a room without overpowering the rest of the space.
Flora Rug Look for Less
Retail: $247
This hand-tufted Gabbeh rug offers a similarly soft, understated look with warm ivory, brown, and light blue tones woven into a simple contemporary design. Made from 100% wool with a cotton foundation and a plush ½-inch pile, it has a substantial, cozy feel underfoot. The muted palette makes it a great alternative for creating the same relaxed, elevated look at a more approachable price point.
Flora Rug
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The Flora Rug balances a soft floral border with clean, contrasting color for a look that feels feminine without becoming overly traditional. Handwoven from a wool-and-cotton blend, it has a natural texture and tailored finish that works beautifully in relaxed, coastal-inspired interiors. The simple botanical motif gives it just enough detail to feel special while still functioning as an easy, versatile foundation.
Shop Birch Lane’s 2026 Labor Day sales for affordable furniture and decor with the Serena & Lily look, including coastal rattan, jute, lighting, rugs and more.